A Gentler Way to Gentrify
September 6, 2019
Developers in the Brooklyn neighborhood of Bushwick do not like to be called “developers”. The word is loaded with a lot of negative public connotations, not the least of which is the dreaded term of “gentrification.” Instead, the real estate developer Venn prefers the term “impact developer”, a developer that is concerned about the quality of life in the communities and towns in which they operate. Gentrification has been associated with higher rents and hipster classifications, and Venn wants to avoid that. It doesn’t even refer to its residents as residents, but as Venners, or members.