Having resigned from his job before the pandemic, architect Ross Logie had a lot of time on his hands during London’s lockdowns. He says the extra time gave him a chance to reevaluate his priorities.
Spending much of lockdown wearing a mask and walking empty downtown London streets, he became reacquainted with the city’s magnificent architecture—both old and new. Previously, he organized informal groups of friends for walking tours of the most exciting sites. He believes he can turn Seeing Architecture into a business.
Unlike other British walking tours, Logie doesn’t focus on the flashiest or most popular attractions; he draws attention to buildings with engaging stories about how and why they stand.
Other organizations run tours, such as The Architecture Foundation, New London Architecture, and the RIBA. Still, these tours tend to be either broad (covering all historical landmarks) or narrow (covering a specific architect’s work). Rather than competing, Logie takes a different tack—in-depth discussions of history and meaning that focus on a single structure or neighborhood. He incorporates storytelling narratives about progressing trends, construction styles, and restorations (or the lack thereof).
London’s COVID-19 lockdowns, which are much more strict than those in the United States, pose difficulties for launching a hospitality industry business. But Logie hopes his tours will be interesting enough—and off the beaten path enough—to attract locals and tourists.
For now, Logie conducts limited tours with no more than five guests. But he remains optimistic as growing demand requires guests to book three months in advance for room on a tour.
Against the downward spiral taken by hospitality industry businesses due to COVID-19 lockdowns, Ross Logie, London architect, remains hopeful that his new endeavor, Seeing Architecture, will thrive.