Trade Hounds, an app which has the goal of being “the LinkedIn of the construction industry” has raised $3.2 million in seed funding.
“It’s always bothered me that tradespeople–the skilled workers who build our hospitals, schools and infrastructure–don’t have access to a technology platform that meets their professional needs,” said founder David Broomhead “It was like a lightning bolt. I asked myself, ‘Why hasn’t anyone done this?’”
Broomhead says he came up with the idea in 2014 when working with his uncle’s construction company in Australia, and he saw that most hiring was done through personal connections. He says he realized that most construction hiring isn’t done on job sites like LinkedIn or Indeed. LinkedIn is a site where professionals network and make contact and apply for jobs through the friends of friends.
Trade Hounds is an app that is primarily designed around images and video, as the “hard hat wearing workers” Broomhead seeks to bring together like to show off their work rather than posting text. The app, which launched in 2019, already has 150,000 users.
“Electricians, plumbers, carpenters–workers across the skilled trades–prefer to ‘show’ their work through photos versus ‘tell’ about in writing. This is why existing professional platforms simply don’t work for this demographic,” he says.
The funds were raised from Corigin Ventures and Brick and Mortar Ventures, as part of a total fundraising of $4.9 million to date.
Trade Hound’s plan is to remain free to users but make money from the companies that use the platform to hire and network.